Dora Jean Gillespie is a multi award-winning photographic designer and former international judge, with a background in conceptual visual storytelling and creative direction. During her time working with a leading recording studio in London, she witnessed first-hand the challenges legacy music owners face in keeping older songs relevant in a fast-paced, visually driven industry.

In 2023, she founded an AI technology platform that analyses music data, forecasts cultural and audience trends, and matches these insights with label catalogues to inform and guide strategic visual content. The platform goes beyond traditional design, generating immersive visuals, gamified artwork and augmented reality experiences. Its aim is to help catalogue music re-engage fans through emotionally resonant and visually impactful storytelling.

The idea was rooted in Dora’s personal journey. As a single parent and full-time carer, she could no longer work as a photographer, judge or speaker after her daughter became ill. With limited resources, she began reworking her existing images. These reimagined pieces went on to win international awards, proving the power of creativity under pressure. That same resilience now shapes her work in the demanding world of music and technology.

The business received early support through Enterprise Ireland’s New Frontiers programme, and Dora was selected for Going for Growth 2025. She also won the Technology Ireland AI Hackathon, recognising the innovation behind the platform. Early-stage clients have served as beta testers, helping to refine and validate the product.

Current plans focus on investment, platform development, and compliance with evolving global music data regulations.